Increase a property's emotional appealShould you shoot a video for your listing? The answer is simple: yes, yes, yes! Peter Lormier of PLG Estates explains why every real estate agent should be doing video.There’s a statistic going around that says that 90 percent of sellers want video listings and only 10 percent of agents actually do them.So what are the benefits of doing a video?People searching on their phones stop for well-done, prof
More builders might soon be looking to hire agents to get an edge over the competitionKey Takeaways Builders and agents who come together provide a higher level of service for buyer clients who want an exceptional experience from build to buy. The success of the New Home Advisor position at Inspire might prompt more builders to hire agents in an adviser capacity.Realty agent Whitney O’Reilly has a new role, and it’s one she thinks other licen
Stick to the fundamentals even when business is solidKey Takeaways Staying true to the core elements of your business, being consistent on social media and networking will ensure a long and steady career.The current real estate market is thriving: Sales are high, and home prices are increasing.According to the National Association of Realtors (NAR), existing-home sales were at a seasonally adjusted annual rate of 5.57 million in April 2017, a 1.
To better target your marketing dollars, real estate brokerages are leveraging predictive analytics to reach those who are most likely to buy or sell.Predictive analytics is a way to forecast future trends and results by analyzing historical data with statistical algorithms. New technology has made it more accessible in recent years to businesses of all sizes.Imagine being able to target a consumer who is contemplating selling before they even
No matter if your client is buying or selling, counteroffers can pose sticky negotiations from both sides. Here are three tips for successfully responding to counteroffers:1. Ask for something in return.Sellers and buyers alike should remember that counteroffers are made because the other party outlines something very specific they want in the transaction, Kohn-Laski says. For example, if your buyers find that appliances are specifically not
Agents who use direct mail to market should give this iPhone app a lookKey Takeaways Direct mail remains a highly effective marketing and customer follow-up tactic. This iPhone app lets users embed links to videos that are later accessed via text shortcodes. Gift cards are printed directly onto mailings via a patent pending process.KardZee is a service that lets real estate agents create and mail custom postcards. Platforms: iOS app; browser-base
Key Takeaways Use the FORD -- Family, Occupation, Recreation, Dreams -- method to build rapport and learn about your clients. As an agent, only let people know as much about your politics and beliefs as you are comfortable with.Working with buyers is a very intimate experience. When thinking about and discussing “home” with buyers, we’re not just talking about the real estate or business transaction, we’re also diving into the emotional i
Preparation and rehearsal are the keys to success and confidenceKey Takeaways Agents should feel comfortable approaching their brokers for listing presentation advice and criticism, and brokers should make sure their feedback is constructive and practical.Agent perspective Summer is baseball season, and it is definitely fair to say that I am stuck in a slump. I have done hundreds of listing presentations over my career, but my last few have bee
A long time ago, I heard my father say that most people are too busy working to have time to think about how to make money.You know how, as teens, we thought our parents were totally out of touch with reality?Then, as we grew, we realized that our parents got a lot smarter? I’m pretty sure that was me!As a kid, I never fully understood what he meant, but as I got older, his comment seemed much wiser.He encouraged me to take a day or two off now
Don’t dismiss this method as a costly, ineffective endeavorKey Takeaways Create a message that not only resonates but also has the intended impact. Don’t try to have a “one mailer says it all” campaign. By doing so, you’ll risk confusing your audience.The idea that direct mail campaigns are a thing of the past is not only unsubstantiated, but it could also be hindering your marketing efforts.Granted, you can’t simply mail something
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