Most agents continue to use the same pricing approaches that the industry did 50 years agoKey Takeaways People searching for homes priced at $500,000 to $550,000 will never see your $499,999 listing.The rules of pricing properties are changing, yet most agents continue to use the same pricing approaches that the industry did 50 years ago. Are you making this costly mistake on your listings?A constant topic of conversation on my company’s group
An open house is a powerful tool to sell a home, yet some agents dismiss it as an old method that’s used only to satisfy the seller. They feel that the full day of work that’s required, which includes marketing, creating pamphlets, preparing the home and showing it, may not be worth their time.However, many agents feel just the opposite and continue using this method as a means to help their clients sell their homes.If you’re a real estate
Confidence and self-image are among the biggest factors for attaining success in your career. If you're in a position of leadership, Mario Jannatpour, a real estate coach and author of the book The Honest Real Estate Agent, has some ideas on how to improve your team members’ self-esteem and snuff out doubt.“The ‘law of attraction’ in our business is about attracting clients who want to work with us because they like us, trust us, and valu
With low inventories across the U.S., now is a great time to sell. You may have clients interested in putting a rental property on the market that’s currently occupied by tenants. Desare Kohn-Laski, broker-owner of Skye Louis Realty in Coconut Creek, Fla., offers these three tips to successfully navigate the transaction.1. Understand the tenants’ rights.Tenants’ rights vary from state-to-state, but overall, if the rent has been paid on time
Real estate agents are witness to the birth of automated marketing. From Facebook lead-capture bots to MailChimp’s sales automation tools, our marketing tools are growing more sophisticated every day.Despite such advancements, traditional farming tactics will never cease being effective. This is why ProspectsPlus remains such a popular marketing tool across the industry.It helps that the direct mail and print marketing company deftly leverages
Key Takeaways Facebook should become an integral part of lead generation campaigns. Customers are preferring messaging apps to get in touch with businesses. Let automation qualify leads, while you focus on closing them!We didn’t have content, we didn’t have fancy landing pages and no one knew about us.Yet with a simple ad and a minimal advertising budget, we still managed to get hundreds of real estate leads through Facebook. This blog post s
Get ready to talk up more green features with your homebuyers and sellers, and let them know how they can reduce energy usage in the home. More than half of REALTORS® say that their consumers are showing a greater interest in real estate sustainability issues and practices, according to NAR’s REALTORS® and Sustainability report, which stems from NAR’s new Sustainability Program.To help start these conversations, more Multiple Listing Servi
If you're considering investing in a mobile app for your brokerage, make sure a progressive web app (PWA) is included in your analysis. This technology marries a traditional downloadable app with a mobile-friendly website, and works on all devices, computers, and operating systems.According to Skilled.co, a web development company, the average mobile user accesses four times as many websites as mobile apps per month, and many consumers don't take
When you're at a networking event, talk less about yourself and ask more questions of the people you meet. Your approach should be "what value can I bring" to others as opposed to "what can others do for me?" writes Jill Schiefelbein in her book Dynamic Communication. Asking questions will create a more lasting connection and likely lead to benefits for both parties.In the end, Schiefelbein notes, your goal is to get a second handshake during an
Rejection, patience and knowing when to ask for help all launched these successful agentsKey Takeaways Looking for your big break in real estate can come from a negative experience rather than a positive one. Bouncing back can be what makes you great.Stephen Shapiro started in apartment leasing when he arrived in L.A. from Philadelphia in the 1970s. Early on, he found a niche leasing property to celebrities including Al Pacino and Mick Jagger in
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